...by selling magazine subscriptions

In the last few weeks a friend of mine has been receiving magazines that he doesn't want. I'm not talking about anything indecent or the like but things like parenting, decorating, and fitness magazines. It's incredibly funny. The fact that he doesn't think that it is makes it all the more so in my opinion. I'm not entirely sure why he's getting them even though I think he explained to me. An odd thing is that he canceled any subscription that he had after he started getting them.